Relive, a Dutch startup that has been flying a little for the purposes of the tech media radar until now, might just be onto something. Inspired by its founders experience during a cycling trip whilst on holiday in Tenerife early last year, the company turns activity data, such as that garnered from devices make use of Strava or Garmin, and combinings this with photos youve taken to create 3D animated videos.
The app has already been used by professional cyclists to document their progression in the Tour de France, and I collect Instagram founder Kevin Systrom has taken Relive for a ride. But, perhaps more noteworthy, the startup has seen almost half a million users sign up, who are apparently creating 100,000 videos per day.
We realised there was an opportunity we absolutely needed to catch. So we started constructing our notion on that same holiday, Relive co-founder Yousef El-Dardiry tells me. When we shared a first version about a year ago, it quickly spread and thousands and thousands of cyclists around the world started use it.
The opportunity was that, as fun as it is to capture activity data, raw numbers alone dont run very far in telling the true tale. What was needed was a style to not only automatically visualise that data, but do it in such a way that puts emotion back into reliving a cycling journey and, in the future, any outdoor activity, such as a hike or road trip.
Current sports trackers focus on statistics, health and performance-based metrics, which we think is great, but only captures one side of the experience, tells the Relive co-founder.
Something was missing here; what happens online, doesnt accurately reflect what happened offline. People go out to have fun with friends, explore new roads and limits, find spectacular positions, generating their own escapades. For most, its not only about educate but also simply about having a good time outside.
To address this, Relive lets you create a more personal 3D video story of your outdoor escapades. By crunching your activity data be included with GPS and timestamped photos from your phone or digital camera, the resulting video gives you a 3D fly-through of the route, highlighting landmarks, including relevant images youve taken, pinned to a map.
For our users, its the first time they can let friends and family genuinely experience their ride. Anyone , not only cyclists, can understand what you have achieved during the ride, whether its climbing great heights, covering large distances or witnessing stunning positions, adds El-Dardiry.
Meanwhile, however, the app is yet to generate revenue whilst the team remains steadfastly focussed on growth and improving the product. To be honest, we still need to figure out our business model. With our current growth, that shouldnt be too complicated, especially when we transgress the 1 million mark in users, expected somewhere this summer, tells El-Dardiry.
I also understand Relive lately shut$ 1 million in seed funding from a number of undisclosed investors.