IKEA’s latest collecting is aimed toward ‘nomadic youths, ‘ whatever that is

Image: ikea

Looks like today’s youth are into some funky patterns, if you believe IKEA.

The store known for both its furniture and onsite meatballs, has teamed up with British fashion designer Kit Neale to create a new collect, named SPRIDD, aimed towards a group they describe as “modern nomads living on their own terms.” The collect which includes apparel, housewares, and tents( yes, I said tents) are influenced by ‘6 0s pop art, ‘9 0s style, and modern-day music festivals.

The collection will be available starting February 2017 so start saving your pennies for crazy patterned lamps, space themed pillow, and plates with fish on them.

Image: ikea

Image: ikea

Image: ikea

While the collecting is very unique in style, it does leave people wondering what exactly a modern youth nomad is. Neale described the inspiration for SPRIDD as “youth culture and by what it means to be young.” He explains that being young as a long period of chaos that unavoidably defines us up for the rest of our lives.

Whatever helps you sell fish plates, man.

We will leave you with this glorious and very real scene from the SPRRID catalog.

Image: ikea

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