Campaign groups argue that Bahrains association with glamour athletic is used to launder a more wholesome image for the country
The cyclist Sonny Colbrelli secured prominent exposure for the name of his Bahrain Merida team early in the Tour de France, heading the group sprint at the end of the second stage in Lige before finishing a creditable sixth. The teams leader, Ion Izagirre, crashed out on the first day, but Bahrain Merida has already established itself on the world tour, after the star signing Vincenzo Nibali vied through three spectacular weeks in May to claim a third-place finish in the Giro dItalia.
The cycling team, launched in January with an estimated 13.7 m budget by Sheikh Nasser bin Hamad al-Khalifa, a son of the ruling King Hamad bin Isa al-Khalifa, is the latest venture which will help to promote the autocratically ruled, distressed country through an association with globally broadcasted sporting events.
The Formula One grand prix is still a fixture in Bahrain, giving the island its super-fuelled glitz every year. Sheikh Nasser launched the Bahrain Endurance 13 triathlon squad in 2015, with a stated aim of promoting sports values, and his notion that through triathlon, people can enjoy a better life. The Bahrain shirt is now worn by the English Olympic gold medallist Alistair Brownlee, among other international triathletes.
Sheikh Nasser is a brigadier-general in the Bahrain army and commander of the royal guard, although not a member of the government or council of ministers, to which King Hamad has appointed 12 each member of his Khalifa family. A athletics fanatic, Sheikh Nasser occupies the most senior positions in several of the countrys athletics bodies, including as president of the Olympic committee. On 11 May Fifa welcomed him on to the stage at its congress held in the Bahrain capital Manama, where Fifas president, Gianni Infantino, thanked him for hosting the congress in your beautiful country.
In his speech, Sheikh Nasser said of hosting the congress: This adds another dimension to our national vision to be an island that hosts, supportings, organises, develops and participates in the success of the global sports motion Lets widen participate and turn football into a true catalyst for diversity, tolerance and excellence.
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