Beeline is all about the journey to the destination

Beeline is a handlebar-mounted contraption that uses a combination of Bluetooth, WiFi, and GPS to direct you around town. Instead of giving you turn-by-turn direction like a traditional GPS, though, it simply acts as a compass to guide you to your destination. The Beeline team argues that this allows riders to be more present by letting them choose the best track to take.

The projectlaunched on KickstarterOctober 28, 2015 and raised $225,000 toward making this idea happen. Today the companyshipped to its 5,000 backers and induced the product available on its site for 99.

The key to our success, I think, is being actually eager to find help where we can and assuming that what we are trying to do other people have done before, tells co-founder Tom Putnam.Like the product itself, which encourages serendipity, the Beeline team knew the general direction it wanted to go, but was open-minded about how to build out its business.

Its not rocket science, Putnam told us. We gratified loads of people who said they came up with the idea, but no one ever did anything about it. So in developing its product, the team didnt fret too much about copycats or stolen IP. Instead, the Beeline team reached out to anyone who might be able to help or give insights and then use those connection to improve its product and design.

Beeline enters a market of established bluetooth-enabled cycling hardware that includes COBI, SmartHalo, and Blubel, but according to Beeline, competitor is a good thing. Together we are all creating a market so we dont feel super protective about others get into the space, Putnam said.

Currently, Beeline is targeting the product to its biggest user base, which is currently in London, but the device runs anywhere you can see the sky. Putnam tells the only place you might have difficulty is use an Android phone in China( because China ).

The goal for the coming months is to use the data collected from its users in the UK to build out the product and improve it. We want to be measured on how we expand rather than trying to tackle the world at once, tells Putnam who also noted that hes interested in seeing if the features that resonated during their crowdfunding campaign will remain the same now that consumers have the device in their hands. Im curious to see if people will love it and use it the route we designed or if evolves into something else entirely.

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