Americans Are Falling in Love With Bike Share

Bad news for the cool children who depend on their sweet fixies for culture cachet: Cycling has hit the mainstream. According to a report merely released by the National Association of City Transportation Officials, residents and tourists in US cities took 35 million bike-share trip-ups in 2017, up a whopping 25 percent from the year previous.

Today, there are more than 100 bike-share systems across the country, operated by eight major companies, NACTO reports. They are, of course, in the most densely populated cities, like New York, which alone accounted for 40 percent of 2017’s journeys, and Washington, DC.( It helps that those cities’ public transit systems have had a rough few years .)

“We’re assuring bike-share, in the densest, most populated cities, become part of the urban fabric, ” says bike-share operator Motivate’s CEO, Jay Walder.( Motivate operates popular systems in New York, California’s Bay Area, Chicago, Portland, and other cities .) “It’s no longer a niche or alternative, but a fundamental part of that.”

These shared rides are also chugging along in less obvious places, like El Paso, Texas; Honolulu, Hawaii; Iowa City, Iowa; Dayton, Ohio; and Birmingham, Alabama.

Why the rise in popularity? First, the tech has progressed enough to make these setups much more useful. The first bike-share systems, starting in 1960 s Amsterdam, operated on good faith or anonymous coin deposits, and aimed up with a lot of stolen or injury motorcycles. Now companies have GPS sensors to track their motorcycles, and smartphones, charge card, or transit passes to know who has them–and whom to penalize if the wheels go missing. Riders, meanwhile, can use apps to track down available rides or bike-share stations when they need them.

New electric bike-shares only sweeten the proposition, letting users chug up hills without sweating through their suits or hoodies. Motivate added e-bikes to its San Francisco fleet last week, and has already seen use of the entire network jumping 30 percent.

Second, cities getting sick of traffic are more open to innovating away their own problems. Launching a bike-share system, often run by private-public partnerships, could be a relatively inexpensive way to get people out of cars. Plus, motorcycles please public health officials. You’ll get more exert cycling to your destination than you will pumping the gas pedal.

Advocates suggest these sharing systems are also creating the profile of bicycles. You don’t have to buy a motorcycle and grow an old-timey mustache to start pedaling. “The fact that we’re opening up bike share to so many more people increases the public awareness of the benefits of more and better bike lanes in our city, ” says Chris Cassidy, spokesperson for the advocacy group San Francisco Bicycle Coalition.

Uphill Ride

Which is not to say that bike-share systems, and cycling writ big, don’t big face challenges. To attract more riders, companies will need to provide A+ service. Basically: Are they there when people need them? Dockless bike-share systems, many of them funded by a veritable inundate of VC fund, intend to fix this problem inexpensively, by trenching cumbersome, expensive stations in favor of free-floating cycles, which can be picked up and dropped off anywhere. But despite a huge influx in the number of dockless bikes available–NACTO reports 44 percentage of American shared bikes are now dockless–they accounted for a sliver, merely 4 percent, of the rides taken in 2017.( When NACTO stripped out the five largest and most entrenched docked bike systems, dockless accounted for 58 percent of bike-share motorcycles and 16 percentage of trips .) 1

Dockless companies insist ridership will rise as they establish themselves in the market. “We genuinely believe in our mission of proving that there is this latent demand for bicycling, that we can describe people out and indicate it’s the most affordable mode of transportation, ” tells Jordan Levine, a communications manager at the dockless motorcycle company Ofo. Cities like Chicago, Seattle, DC, and New York are operating or have plans to operate shorter-term dockless bike-share pilot programs.

Then there’s the safety issue. Thanks in part to bulky cycle designs that limit speed, just two people have died in more than 100 million American bike-share trips since 2010. But cities still need more bicycle infrastructure, both ensuring the security of today’s cyclists and to get more riders with hopping aboard.( Research suggests that girls, including with regard to, would ride more often with protected motorcycle lanes .) The hazard is real: A AAA report released last week found that 65 percent of last year’s record number of hit-and-run victims were pedestrians or cyclists.

Bike-share systems have also gotten dinged by city officials for failing to serve various populations: those with lower income, without cell phone, without bank account, or who live in neighborhoods that don’t have bike-share stations yet. Across the globe, bike-share users are disproportionately college grads, have higher incomes, and are white and male. NACTO report some leaps on this front: 32 percent of cities with station-based bike-share systems now have income-based programs, a 33 percent leap since last year. Some companies have also put up phone-free, money pay systems.

So there are many reasons to be optimistic about bike-share, and about the picture of American biking. And fine. Fixies are still cool.

1 Story updated 5/3/ 2018 at 12:35 pm EDT to note new calculations from NACTO.


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